BRANDS
MICRO BRANDS PARK
BRANDS IN BRIEF
Your brand idea is the centre.
Brands can radiate something: Brand values,
a lifestyle, an attitude, a tone of voice.
Brands can create a culture, can be
messengers of solutions to challenges.
Brands communicate a brand story.
BRANDS TEACHING
STEP 1A: AN IDEA
IS THE START OF A BRAND
What is your idea for a brand?What is missing on planet earth?
What could be a solution to a challenge?
BRANDS TEACHING
STEP 1B: EACH SOCIETY
NEEDS NEW IDEAS
This is now your big chance.Your idea or big dream could
shape and change something.
STEP 2: WHO IS
YOUR AUDIENCE?
Who is your typical customer?Visitors of a city, tourists?
Travelling business people?
STEP 3:
YOUR BRAND SLOGAN
Create a catchy slogan others will remember.
Create a slogan as an answer to needs of people.
Start with a question and present your brand as solution.
STEP 4:
YOUR BRAND VALUES
Values can be a game changer
People might choose you because of the
values you radiate, live and promote.
STEP 5: YOUR USP
WHY OTHERS SHOULD CHOOSE YOUR BRAND
USP comes from 'Unique Sales Proposition'.
What is so special about your brand that people should buy it?
Why are you better than your competitors?
STEP 6: WHAT IS
YOUR MISSION?
Why have you started the brand?
Write here in detail what exactly you are doing.
Maybe: I bring inspiration and motivation
to every visitor or customer with ...
STEP 7: WHAT IS
YOUR BRAND VOICE?
Words create the atmosphere
around your brand. Your tone of voice
should radiate keywords your brand is built on.
STEP 8: CREATE A
BRAND STORY
Storytelling means you describe
in a short story your brand journey
with ups and downs for customers.
STEP 9: PICK YOUR
BRAND NAME
Use names that communicate more than a name.
Maybe word combinations like Facebook.
All memorable and easy to remember.
STEP 10: CREATE YOUR
BRAND LOGO
A logo is the face of a brand
Make it easy and distictive
Choose the right font type and color
It should radiate your brand idea
STEP 11: DEFINE YOUR
BRAND LOOK
Text font, imagery, graphics, colours.
Use out of the box solutions as 3D effects
or images of other disciplines as space photos.