IN BRIEF
Your brand idea is the centre.
Brands can radiate something: Brand values,
a lifestyle, an attitude, a tone of voice.
Brands can create a culture, can be
messengers of solutions to challenges.
Brands communicate a brand story.
A microbrand is only familiar to consumers
in particular regions or market niches and
defined by the size of a company.
You could start your micro brand around
the print products you want to create. In this
way it could be a cards and poster mini brand.
TIP:
Create a product line, that means
several products in several colours.
So you give your customers a choice
which to choose.
MICRO BRANDS TEACHING
STEP 1A: AN IDEA
IS THE START OF A BRAND
What is your idea for a brand?What is missing on planet earth?
What could be a solution to a challenge?
MICRO BRANDS TEACHING
STEP 1B: EACH SOCIETY
NEEDS NEW IDEAS
This is now your big chance.Your idea or big dream could
shape and change something.
STEP 2:
YOUR BRAND SLOGAN
YOUR BRAND NAME
Create a catchy slogan others will remember.
Create a slogan as an answer to needs of people.
Start with a question and present your brand as solution.
STEP 3: YOUR USP
WHY OTHERS SHOULD CHOOSE YOUR BRAND
USP comes from 'Unique Sales Proposition'.
What is so special about your brand that people should buy it?
Why are you better than your competitors?
STEP 4: WHAT IS
YOUR MISSION?
Why have you started the brand?
Write here in detail what exactly you are doing.
Maybe: I bring inspiration and motivation
to every visitor or customer with ...
STEP 5: DEFINE YOUR
BRAND LOOK
Text font, imagery, graphics, colours.
Use out of the box solutions as 3D effects
or images of other disciplines as space photos.